Two founders, still on delivery.
Micronetbd was founded in 2012 and is still owned and run by the people who started it. Both founders are on delivery, not only on sales calls, and there is no outside owner setting the direction.
Watch
Jim Kanir on George's leadership and Micronetbd's transformation
Jim Kanir on George's leadership and how Micronetbd changed under it.
More videos on this pageGeorge Ayub, Chief Executive Officer
Founded the firm in 2012 and still writes the data model. An engineer first: certified Salesforce consultant and administrator, Apex developer, Steelbrick certified on CPQ, and the architect on the migrations that carry real risk.
- Leads the Filevine, Salesforce and Specright delivery practices
- Close to two hundred clients delivered across nine industries, and hundreds of migrations
- Built MatterOrbit, Workup Agent, theinjury.ai and mmeet.ai, and co-founded Postrio
- Dreamforce speaker; presented at Spec Summit 2026 and runs a workshop at Filevine's LEX Summit
- On the first call for engagements of any size
Dr. Soeta Islam, Chief Planning Officer
Co-founder and Chief Planning Officer, with a clinical background that shapes how the firm approaches healthcare and personal injury work.
- Sets the planning and delivery priorities across the firm
- Brings the healthcare perspective to Health Cloud and medical records work
- Oversees quality and compliance alongside the SOC 2 programme
- Officer of the company alongside George
Independent since 2012
There is no private equity owner setting utilisation targets and no reseller quota deciding what gets recommended. If a platform is the wrong fit for your firm, we can say so.
Watch: the founders on camera
What partners and clients say about working with the people who run the company.
More on the Micronetbd YouTube channel.
Talk to one of them
On engagements of any size, one of the founders is on the first call.